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Essentials of Marketing
Essentials of Marketing
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Essentials of Marketing

Author: 


5 Customer Product Reviews
ISBN-13: 

9780538478342


ISBN: 

0538478349


Edition:  7
Pub Date: 
Publisher:  South-Western College Pub
Summary: Lamb, Charles W. is the author of Essentials of Marketing, published 2011 under ISBN 9780538478342 and 0538478349. Seven hundred forty seven Essentials of Marketing textbooks are available for sale on ValoreBooks.com, one hundred sixty four used from the cheapest price of $94.18, or buy new starting at $226.45.

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Due Date: 12/19/14
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    All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780538478342-5-0-3 Orders ship the same or next business day. Expedi [more]

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Customer Product Reviews
  • 5 REVIEWS
  • 5 star(2)
  • 4 star(3)
  • 3 star(0)
  • 2 star(0)
  • 1 star(0)
Average Customer Review
(5 customer reviews)
  • by Amethyst

    That there are many ways to market an item! Also that the generations have a big deal with selling items.

    Nothing, it was very educational. I learned a lot, and felt like it covered all needed material.

    read more
  • by Sharon

    It's greatly detailed. It gives the reader a wider concept on marketing than other books have in the past. Someone that may not know anything about marketing will definitely learn a lot as long as they read and put in the work.

    Honestly I don't think it could be much better. Perhaps if more real life situations were presented for practice work throughout it because I find that to be more interesting when having to do homework.

    read more
  • by Kimberly

    More in depth glossary of terms and have the review questions portray a bit more from the text.

    everything it takes to excel at marketing, the flaws someone can make in the marketing world and how to avoid them.

    read more
  • by Kyle

    This is a very informative and educational book; however, the detail about real-life situations are lacking. To elaborate, I mean the terms and theories are present but the application real-life examples make it harder at times to relate to.

    The essentials to this book are: what is marketing, how to market, and why marketing is important.

    read more
  • by Yazmin

    It has a lot of helpful information need for class.

    In general the whole book is very helpful. I found it very easy to read and understand which help me a lot during my studying

    read more
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Product Details
Essentials of Marketing

ISBN-13: 9780538478342


ISBN: 0538478349


Edition: 7th


Pub Date:
Publisher: South-Western College Pub
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