Essentials of Marketing, 13th EditionAuthor:
4 Customer Product Reviews
Pub Date: 2011
William D. Perreault Jr. is the author of Essentials of Marketing, 13th Edition, published 2011 under ISBN 9780078028885 and 0078028884. One hundred eighty seven Essentials of Marketing, 13th Edition textbooks are available for sale on ValoreBooks.com, nine used from the cheapest price of $24.00, or buy new starting at $68.15. [read more]
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- 4 REVIEWS
- 5 star(1)
- 4 star(1)
- 3 star(2)
- 2 star(0)
- 1 star(0)
The real world examples and anecdotes were engaging.read more
I learned about the principles of positioning and differentiation. I also learned pricing and strategy. Overall it was a solid marketing text that complimented lecture well.
The book was well written and explained well enough but it did require some sections being read over to make sure you got all of the information.read more
This book could be improved on by using more examples of today's companies. Also it could use more tables to breakdown the important concepts.
I believe that this book could have better explained how the different marketing techniques could be applied to healthcare today.read more
Marketing business is the main subject of this book and the book was okay is covering the subject.
the primary subject is the goal of teaching the basics of marketing and the understanding of the different steps that a firm can take to stay competitive.read more
there are lot of good diagrams and graphics in the book to understand the material
Pub Date: 2011