Essential Guide to Xml Technologies

9780130655653

0130655651

The up-to-the-minute XML briefing for every nontechnical professional and business decision-maker Companies worldwide are discovering the extraordinary value of XML technologyand professionals of all types are suddenly discovering that they must understand XML to achieve their business goals. Now there's a complete, non-technical briefing on XML technology that cuts through the hype and focuses on what nonprogrammers need to know. The Essential Guide to XML Technologies explains what XML is, how it works, exactly what problems it can solveand how you can use it for competitive advantage. How XML differs from HTML and other previous markup technologies Real-world case studies: manufacturing, publishing, and many more XML applications in both e-business and "bricks-and-mortar" companies Using XML to simplify enterprise application integration Advanced XML applications: trading exchanges, "digital dashboards," and more Building wireless, portable, and voice-based applications with XML Industry-specialized XML languages: finance, e-business, media, security, and beyond The politics of XML-inside your organization, and throughout the industry Where XML is headed: tomorrow's standards and applications Includes XML markup examples from many real-world applications-with structured "talkthroughs" explaining how they work Written for everyone from managers to marketers, this book doesn't just provide a snapshot of where XML is now. It helps you project XML's long-term impact on your company, take control of your XML initiatives, and leverage the full power of this remarkable technology.