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Entrepreneur's Journey From Dreaming to Doing

by

Poor, Gene, Heiligman, Rodney

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Entrepreneur's Journey From Dreaming to Doing, ISBN 9780976791201 Own This Book? Sell It
ISBN-13:

9780976791201

ISBN:

097679120x

Pub Date: 2005
Publisher: Atlasbooks Dist Serv Summary: Finally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligmann have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. The author's simplify the process of going from idea generation through mar [read more]
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Product Details
ISBN-13:

9780976791201


ISBN:

097679120x


Pub Date: 2005
Publisher: Atlasbooks Dist Serv

Finally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligmann have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. The author's simplify the process of going from idea generation through market analysis to preparation of a business plan while emphasizing differentation, niche marketing, positioning, strategy, and margins.

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