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Entrepreneurial Marketing Real Stories and Survival Strategies

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Entrepreneurial Marketing Real Stories and Survival Strategies, ISBN 9780324158632 Own This Book? Sell It
ISBN-13:

9780324158632

ISBN:

0324158637

Pub Date: 2003
Publisher: Thomson Learning Summary: Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the development of the driving philosophies of key successful individuals such as Paul Orfalea, Founder of Kinko's, Inc. and Anita Roddick OBE, Non-Executive Director and Founder of The Body Shop. Intriguing biographies are followed by an in-depth a [read more]
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Product Details
ISBN-13:

9780324158632


ISBN:

0324158637


Pub Date: 2003
Publisher: Thomson Learning

Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the development of the driving philosophies of key successful individuals such as Paul Orfalea, Founder of Kinko's, Inc. and Anita Roddick OBE, Non-Executive Director and Founder of The Body Shop. Intriguing biographies are followed by an in-depth analysis of the techniques these individuals used to market their new or expanded ventures. Entrepreneurial Marketing is organized into eight Mentor Modules. Students will learn from the entrepreneurs who have done it all and continue to come out on top.

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