5162405
9783540447658
This textbook integrates the academic study of international trade & foreign direct investment with the actual strategic & operational decisions of exporters & multinational enterprises. It aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics.Head, Keith is the author of 'Elements of Multinational Strategy ', published 2007 under ISBN 9783540447658 and ISBN 3540447652.
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