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Effective Marketing With Infotrac Creating and Keeping Customers in an E-Commerce World

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Zikmund, William G., D'Amico, Michael

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little or no noticeable
damage. Unbeatable
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usually ship the same or
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Effective Marketing With Infotrac Creating and Keeping Customers in an E-Commerce World, 3rdth Edition, ISBN 9780324063929 Own This Book? Sell It
ISBN-13:

9780324063929

ISBN:

032406392X

Edition: 3rd Pub Date: 2001
Publisher: Cengage South-Western Summary: With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new tech [read more]
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  • Comments: Book is lightly used with little or no noticeable damage. Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
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  • Seller: Better World BooksRecommended Seller
  • Seller Rating: (15,634) 94%
  • Ships from: Mishawaka, IN
  • Shipping Methods: Standard, Expedited
  • Comments:
    Former Library book. Shows some signs of wear, and may have
    some markings on the inside. 100% Money Back Guarantee.
    Shipped to over one million happy customers. Your purchase [more]

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1 In-Stock
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  • Seller: Better World BooksRecommended Seller
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  • Ships from: Mishawaka, IN
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  • Comments: Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Product Details
ISBN-13:

9780324063929


ISBN:

032406392X


Edition: 3rd
Pub Date: 2001
Publisher: Cengage South-Western

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

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