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Effective Marketing, Student Learning Guide

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Zikmund, William G.

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Effective Marketing, Student Learning Guide, 3rdth Edition, ISBN 9780324064506 Own This Book? Sell It
ISBN-13:

9780324064506

ISBN:

0324064500

Edition: 3rd Publisher: Cengage South-Western Summary: This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.
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Product Details
ISBN-13:

9780324064506


ISBN:

0324064500


Edition: 3rd
Publisher: Cengage South-Western

This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.

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