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Effective Advertising Understanding When, How, and Why Advertising Works

by

Tellis, Gerard J.

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directtext4u
Rating: (3) 100% Ships From: El Monte, CA Shipping: Standard, Expedited Comments: front cover is missing,otherwise new book
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Effective Advertising Understanding When, How, and Why Advertising Works, ISBN 9780761922537 Own This Book? Sell It
ISBN-13:

9780761922537

ISBN:

0761922539

Pub Date: 2003
Publisher: Sage Pubns Summary: 'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.
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  • Seller Rating: (867) 81%
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Product Details
ISBN-13:

9780761922537


ISBN:

0761922539


Pub Date: 2003
Publisher: Sage Pubns

'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.

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