Does Success Breed Success? Effects Of News And Advertising On Corporate Reputation
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Publisher: Aksant Academic Publishers Summary: Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discussion of the effects of advertising on reputation. It shows why negative news can lead in some circumstances to a better reputation and why a company should not always try to profile itself on each issue. Media coverage about eight different companies and two sectors are analyzed [read more]
9789052601458
ISBN:9052601453
Pub Date: 2005Publisher: Aksant Academic Publishers Summary: Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discussion of the effects of advertising on reputation. It shows why negative news can lead in some circumstances to a better reputation and why a company should not always try to profile itself on each issue. Media coverage about eight different companies and two sectors are analyzed [read more]
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ISBN-13:
ISBN:
Pub Date: 2005
Publisher: Aksant Academic Publishers
9789052601458
ISBN:
9052601453
Pub Date: 2005
Publisher: Aksant Academic Publishers
Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discussion of the effects of advertising on reputation. It shows why negative news can lead in some circumstances to a better reputation and why a company should not always try to profile itself on each issue. Media coverage about eight different companies and two sectors are analyzed along with the reputation of these organizations and sectors.
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