Digital Rights Management Business and Technology

9780764548895

0764548891

"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." -Mark Walter, Senior Analyst, The Seybold Report Protect Your Intellectual Property - and Profit from Digital Media Digital rights management, or DRM, is a set of business models and technologies that enables you to protect - and profit from - your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards - and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors. Your Road Map for Today's DRM Technologies Get the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks Get up to speed on XrML, DOI, ICE, and other emerging standards Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others Match your needs with the right DRM solutions - from custom-built systems to the best vendors and industry-specific products.