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Designing Health Commun.campaigns

by

Backer, Thomas E., Rogers, Everett M., Sopory, Pradeep

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Designing Health Commun.campaigns, ISBN 9780803943315 Own This Book? Sell It
ISBN-13:

9780803943315

ISBN:

0803943318

Publisher: SAGE Publications, Incorporated Summary: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, impl [read more]
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Product Details
ISBN-13:

9780803943315


ISBN:

0803943318


Publisher: SAGE Publications, Incorporated

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

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