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Design and Marketing of New Products

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Urban, Glen L., Hauser, John R.

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Design and Marketing of New Products, 2ndth Edition, ISBN 9780132015677 Own This Book? Sell It
ISBN-13:

9780132015677

ISBN:

0132015676

Edition: 2nd Pub Date: 1993
Publisher: Prentice Hall Summary: A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R &  [read more]
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Product Details
ISBN-13:

9780132015677


ISBN:

0132015676


Edition: 2nd
Pub Date: 1993
Publisher: Prentice Hall

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R & D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

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