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Deception in the Marketplace

by

Boush, David M.

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Deception in the Marketplace, ISBN 9780805860870 Own This Book? Sell It
ISBN-13:

9780805860870

ISBN:

0805860878

Pub Date: 2009
Publisher: Erlbaum Associates, Incorporated, Lawrence Summary: The use of deceptive persuasion in marketing is not unknown, despite the efforts of regulators. This book examines the psychology involved in this kind of deception, & in self-protection strategies employed by consumers. It is particularly concerned to identify the skills that consumers need to acquire.
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Product Details
ISBN-13:

9780805860870


ISBN:

0805860878


Pub Date: 2009
Publisher: Erlbaum Associates, Incorporated, Lawrence

The use of deceptive persuasion in marketing is not unknown, despite the efforts of regulators. This book examines the psychology involved in this kind of deception, & in self-protection strategies employed by consumers. It is particularly concerned to identify the skills that consumers need to acquire.

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