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9780131927674

Cultural Dimension of International Business, The (5th Edition)
Cultural Dimension of International Business, The (5th Edition)
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  • ISBN-13: 9780131927674
  • ISBN: 0131927671
  • Edition: 5
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

Dealing with issues connected with the anthropology of business, international business, applied anthropology, international marketing, and international management, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.Gary Ferraro is the author of 'Cultural Dimension of International Business, The (5th Edition)', published 2005 under ISBN 9780131927674 and ISBN 0131927671.

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