Cultural Dimension of International Business
Author:Ferraro, Gary
ISBN-13:
9780131927674
ISBN:
0131927671
Edition: 5
Pub Date: 2005
Publisher: Prentice Hall
Summary: Dealing with issues connected with the anthropology of business, international business, applied anthropology, international marketing, and international management, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.
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ISBN-13:
ISBN:
Edition: 5th
Pub Date: 2005
Publisher: Prentice Hall
9780131927674
ISBN:
0131927671
Edition: 5th
Pub Date: 2005
Publisher: Prentice Hall
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