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Cruising A Guide to the Cruise Line Industry

by

Mancini, Marc

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Cruising A Guide to the Cruise Line Industry, 2ndth Edition, ISBN 9781401840068 Own This Book? Sell It
ISBN-13:

9781401840068

ISBN:

140184006X

Edition: 2nd Pub Date: 2003
Publisher: Thomson Learning Summary: Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider's view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruisi [read more]
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Product Details
ISBN-13:

9781401840068


ISBN:

140184006X


Edition: 2nd
Pub Date: 2003
Publisher: Thomson Learning

Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider's view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising's easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter's content. Dozens of leading industry professionals'including several cruise line presidents'have reviewed this material, ensuring that it reflects real-world insights into the business.

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