Crisis Leadership Planning for the Unthinkable

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IT SHOULDN'T TAKE A CRISIS TO CREATE A LEADER From product defects to environmental disasters-almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such adversity proves that we don't need better crisis management-we need crisis leadership. Ian Mitroff offers a new proactive approach that focuses on doing everything humanly possible to prevent crisis before they happen, rather than merely putting the best possible spin on the aftermath. In easy-to-read, accessible language, Mitroff presents the critical, key lessons that will help managers lead the organization through a major crisis. Highlights Focuses on the multitude of factors and forces that you need to consider to implement effective, proactive leadership. Shows how various corporate functions-such as l egal, security, manufacturing, finance, and public affairs-work together to respond to crisis and minimize their occurrence and impact on the organization. Offers a truly integrated and systematic approach based on a combination of models, including a comprehensive look at what happens before, during, and after a crisis. Discusses the extreme importance of Emotional IQ in handling of, responding to, and preparing for any crisis. Reports on the latest findings from new national surveys.