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Creative Strategy in Advertising
Creative Strategy in Advertising
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Creative Strategy in Advertising

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1 Customer Product Review
ISBN-13: 

9780495095699


ISBN: 

0495095699


Edition:  9
Pub Date: 
Publisher:  Thomson Learning
Summary: CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solvin...g. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

Jewler, A. Jerome is the author of Creative Strategy in Advertising, published 2007 under ISBN 9780495095699 and 0495095699. One hundred sixteen Creative Strategy in Advertising textbooks are available for sale on ValoreBooks.com, twelve used from the cheapest price of $5.03, or buy new starting at $79.74.
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Ships From: Ogden, UT Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! ... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • Renter: CampusBookRentalsThis seller provides order tracking
  • Renter Rating: (2,185) 94%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • by Ingrid

    I would have enjoyed the book more if the advertisements were in color in order to view the details of the images.

    Sometimes i felt that i was reading the same context. However i know that advertising is sometimes about using old ideas.

    read more
Product Details
Creative Strategy in Advertising

ISBN-13: 9780495095699


ISBN: 0495095699


Edition: 9th


Pub Date:
Publisher: Thomson Learning
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