Creative Edge Letterhead + Business Card Design

9781581801521

1581801521

Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Yet great letterhead and business card design is crucial because it showcases a designer's--or client's--business in a glance. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs? Designer's will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting. * Features award-winning work from today's hottest designers * Provides a reference for contemporary designs that stand above the rest Lynn Haller is the author of Creative Edge: Type, Creative Edge: Page Design, Fresh Ideas in Promotion and Fresh Ideas in Letterhead and Business Card Design 3. She is the co-author of Graphic Design: Inspirations & Innovations 2, Street Smart Design, Fresh Ideas in Corporate Identity and Fresh Ideas in Letterhead & Business Card Design.