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Creative Business The Making of Addictive Stories

by

Nero, Paul, Patel, Neeta

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Creative Business The Making of Addictive Stories, ISBN 9780273656715 Own This Book? Sell It
ISBN-13:

9780273656715

ISBN:

0273656716

Publisher: Financial Times/Prentice Hall Summary: What do Elvis Presley, Liverpool FC, Dungeons & Dragons, Agatha Christie novels, Coronation Street and Super Mario have in common? They are all enduring and successful 'properties', through time and across media. Find out why, and discover the secrets of addictive storytelling from the world's creative industries.
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Product Details
ISBN-13:

9780273656715


ISBN:

0273656716


Publisher: Financial Times/Prentice Hall

What do Elvis Presley, Liverpool FC, Dungeons & Dragons, Agatha Christie novels, Coronation Street and Super Mario have in common? They are all enduring and successful 'properties', through time and across media. Find out why, and discover the secrets of addictive storytelling from the world's creative industries.

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