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Creative Action in Organizations Ivory Tower Visions & Real World Voices

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Ford, Cameron M., Gioia, Dennis A.

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Creative Action in Organizations Ivory Tower Visions & Real World Voices, ISBN 9780803953499 Own This Book? Sell It
ISBN-13:

9780803953499

ISBN:

0803953496

Publisher: SAGE Publications, Incorporated Summary: Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
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Product Details
ISBN-13:

9780803953499


ISBN:

0803953496


Publisher: SAGE Publications, Incorporated

Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

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