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Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business

by

Marchand, Roland

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Condition: Used - Very Good Seller: Rating: (1) 100% Ships From: Chatham, AK Shipping: Standard, Expedited Comments: Clean and Tight book
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Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business, ISBN 9780520226883 Own This Book? Sell It
ISBN-13:

9780520226883

ISBN:

0520226887

Pub Date: 2001
Publisher: Univ of California Pr Summary: "'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found [read more]
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Product Details
ISBN-13:

9780520226883


ISBN:

0520226887


Pub Date: 2001
Publisher: Univ of California Pr

"'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found a reasonably social facsimile of one."

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