Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business
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Publisher: Univ of California Pr Summary: "'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found [read more]
9780520226883
ISBN:0520226887
Pub Date: 2001Publisher: Univ of California Pr Summary: "'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found [read more]
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ISBN-13:
ISBN:
Pub Date: 2001
Publisher: Univ of California Pr
9780520226883
ISBN:
0520226887
Pub Date: 2001
Publisher: Univ of California Pr
"'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found a reasonably social facsimile of one."
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