Creating Special Events The Ultimate Guide

9780962882005

0962882003

This "exclusive" 180 page, hardbound book is an indispensable tool for special event professionals, corporate & association meeting planners, advertising & marketing firms, the business classroom, or budding entrepreneurs. One of the first books written on special events, CREATING SPECIAL EVENTS, tells how to successfully organize, implement & manage an event. It teaches every aspect of event planning by exploring such topics as creative brainstorming, how-to-lists, making your trade show profitable, risk management, special effects, lasers, pyrotechnics & effective publicity. The book also contains vital information & creative approaches to Grand Openings, Conventions, Corporate Events & Sales Meetings, while full-color photos reveal why 'creativity is synonymous with success'! Twenty-three case studies provide the reader with hands-on experiences & knowledge of actual events. Written in a refreshing casual style, glossary & text are easy to read & designed to assist today's business professionals. In addition, libraries will find this authoritative book an excellent reference on special events for the general public. --Carol F. McKibben, Former Publisher & Vice President of the Special Events Magazine, currently Senior Partner -McKibben Consulting, says "...this book is very good to learn the process of creating special events for business purposes. The book is chock-full of ideas for events, as well as insights into the creative process..." CREATING SPECIAL EVENTS, can be purchased from Master Publications, Inc. 10323 Linn Station Road, Louisville, KY 40223. Information (502) 426-3021.