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Creating Powerful Brands The Strategic Route to Success in Consumer, Industrial and Service Markets

by

De Chernatony, Leslie, McDonald, Malcolm H.

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Creating Powerful Brands The Strategic Route to Success in Consumer, Industrial and Service Markets, ISBN 9780750606608 Own This Book? Sell It
ISBN-13:

9780750606608

ISBN:

0750606606

Publisher: Elsevier Science & Technology Books Summary: When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term c [read more]
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  • Comments:
    Shows some signs of wear, and may have some markings on the
    inside. 100% Money Back Guarantee. Shipped to over one
    million happy customers. Your purchase benefits world litera [more]

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Product Details
ISBN-13:

9780750606608


ISBN:

0750606606


Publisher: Elsevier Science & Technology Books

When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.

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