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Creating Powerful Brands

by

De Chernatony, Leslie, McDonald, Malcolm

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Creating Powerful Brands, 3rdth Edition, ISBN 9780750659802 Own This Book? Sell It
ISBN-13:

9780750659802

ISBN:

0750659807

Edition: 3rd Pub Date: 2003
Publisher: Elsevier Science & Technology Books Summary: Malcolm McDonald is Professor of Marketing and Deputy Director at the School of Management, Cranfield University, UK.
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Product Details
ISBN-13:

9780750659802


ISBN:

0750659807


Edition: 3rd
Pub Date: 2003
Publisher: Elsevier Science & Technology Books

Malcolm McDonald is Professor of Marketing and Deputy Director at the School of Management, Cranfield University, UK.

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