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Creating Customer Value Through Strategic Marketing Planning A Management Approach

by

Nijssen, E. J., Frambach, Ruud T.

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Creating Customer Value Through Strategic Marketing Planning A Management Approach, ISBN 9780792372721 Own This Book? Sell It
ISBN-13:

9780792372721

ISBN:

0792372727

Publisher: Springer Summary: Edwin J. Nijssen is Professor of Marketing at Nijmegen School of Management, University of Nijmegen, The Netherlands.
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Product Details
ISBN-13:

9780792372721


ISBN:

0792372727


Publisher: Springer

Edwin J. Nijssen is Professor of Marketing at Nijmegen School of Management, University of Nijmegen, The Netherlands.

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