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Creating Corporate Reputations Identity, Image, and Performance

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Dowling, Grahame

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Creating Corporate Reputations Identity, Image, and Performance, ISBN 9780199252206 Own This Book? Sell It
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9780199252206

ISBN:

0199252203

Publisher: Oxford University Press, Incorporated Summary: Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
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ISBN-13:

9780199252206


ISBN:

0199252203


Publisher: Oxford University Press, Incorporated

Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

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