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Core Concepts of Marketing

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Burnett, John J.

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Core Concepts of Marketing, 2ndth Edition, ISBN 9780471469483 Own This Book? Sell It
ISBN-13:

9780471469483

ISBN:

0471469483

Edition: 2nd Pub Date: 2003
Publisher: Wiley & Sons, Incorporated, John Summary: Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
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Product Details
ISBN-13:

9780471469483


ISBN:

0471469483


Edition: 2nd
Pub Date: 2003
Publisher: Wiley & Sons, Incorporated, John

Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.

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