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Contemporary Research In E-marketing

by

Krishnamurthy, Sandeep

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Contemporary Research In E-marketing, ISBN 9781591408253 Own This Book? Sell It
ISBN-13:

9781591408253

ISBN:

1591408253

Pub Date: 2005
Publisher: IGI Global Summary: Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research [read more]
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Product Details
ISBN-13:

9781591408253


ISBN:

1591408253


Pub Date: 2005
Publisher: IGI Global

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature.

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