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Contemporary Marketing 2009 Update

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Kurtz, David L., Boone, Louis E.

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Contemporary Marketing 2009 Update, 13thth Edition, ISBN 9780324580211 Own This Book? Sell It
ISBN-13:

9780324580211

ISBN:

0324580215

Edition: 13th Pub Date: 2008
Publisher: Thomson South-Western Summary: Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that includes everything y [read more]
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Product Details
ISBN-13:

9780324580211


ISBN:

0324580215


Edition: 13th
Pub Date: 2008
Publisher: Thomson South-Western

Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that includes everything you need to begin a marketing career, as well as concepts that will help you understand how to look at your own studies and your own career as a marketing adventure. All of the components of the marketing mix are included along with a great deal of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING has continued to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

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