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Contemporary Advertising-text Only






Edition:  5
Publisher:  McGraw-Hill Higher Education
Summary: Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experien...ce to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Arens, William F. is the author of Contemporary Advertising-text Only, published under ISBN 9780256134124 and 025613412X. Two Contemporary Advertising-text Only textbooks are available for sale on ValoreBooks.com, one used from the cheapest price of $6.45, or buy new starting at $16.69.
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ISBN-13: 9780256134124

ISBN: 025613412X

Edition: 5th

Publisher: McGraw-Hill Higher Education
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