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Contemporary Advertising

Author: 


ISBN-13: 

9780256091960


ISBN: 

025609196X


Edition:  4
Publisher:  McGraw-Hill Higher Education
Summary: The Fifth Edition of Contemporary Advertising is an equally dramatic example of this new relationship. Written by a successful advertising man and a respected educator, it not only represents a context vividly familiar to the practitioner but a treasury of insights, information, pertinent examples, and memory refreshers of surprising value. Its division of subjects knitted together with cross references, its sidebars... and portfolios, all reflect the diversity that is advertising without lapsing in undue complexity.

Bovee, Courtland L. is the author of Contemporary Advertising, published under ISBN 9780256091960 and 025609196X. Fourteen Contemporary Advertising textbooks are available for sale on ValoreBooks.com, and fourteen used from the cheapest price of $0.86.
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ISBN-13: 9780256091960


ISBN: 025609196X


Edition: 4th


Publisher: McGraw-Hill Higher Education
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