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Contemporary Advertising






Edition:  2
Publisher:  McGraw-Hill Higher Education
Summary: The Fifth Edition of Contemporary Advertising is an equally dramatic example of this new relationship. Written by a successful advertising man and a respected educator, it not only represents a context vividly familiar to the practitioner but a treasury of insights, information, pertinent examples, and memory refreshers of surprising value. Its division of subjects knitted together with cross references, its sidebars... and portfolios, all reflect the diversity that is advertising without lapsing in undue complexity.

Bovee, Courtland L. is the author of Contemporary Advertising, published under ISBN 9780256033021 and 0256033021. Five Contemporary Advertising textbooks are available for sale on ValoreBooks.com, three used from the cheapest price of $6.58, or buy new starting at $10.00.
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ISBN-13: 9780256033021

ISBN: 0256033021

Edition: 2nd

Publisher: McGraw-Hill Higher Education
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