Consumer Behaviour
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Publisher: Cengage Learning Summary: Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition th [read more]
9781844803811
ISBN:1844803813
Pub Date: 2007Publisher: Cengage Learning Summary: Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition th [read more]
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ISBN-13:
ISBN:
Pub Date: 2007
Publisher: Cengage Learning
9781844803811
ISBN:
1844803813
Pub Date: 2007
Publisher: Cengage Learning
Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition through to the final disposal of the worn-out or used-up product are covered, using up-to-date examples from the real world.
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