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Consumer Behavior






Publisher:  Prentice Hall PTR
Summary: The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student in...terest.

Schiffman, Leon G. is the author of Consumer Behavior, published under ISBN 9780136690030 and 0136690033. Four Consumer Behavior textbooks are available for sale on ValoreBooks.com, three used from the cheapest price of $1.10, or buy new starting at $64.78.
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ISBN-13: 9780136690030

ISBN: 0136690033

Publisher: Prentice Hall PTR
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