30-Day No-Hassle Returns
We guarantee your satisfaction on every purchase or rental with a full refund within 30 days of your purchase date.
Fast Customer Service
If you need help, our friendly customer service team is here to help!
The Best Prices on Textbook Rentals, Guaranteed
You can shop with confidence with the best rental prices at ValoreBooks.com. If you find a lower priced rental, we will match it.

Consumer Behavior - Leon G. Schiffman

Author: 


ISBN-13: 

9780131690202


ISBN: 

0131690205


Edition:  3
Publisher:  Prentice Hall PTR
Summary: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concept...s. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Schiffman, Leon G. is the author of Consumer Behavior - Leon G. Schiffman, published under ISBN 9780131690202 and 0131690205. Ten Consumer Behavior - Leon G. Schiffman textbooks are available for sale on ValoreBooks.com, nine used from the cheapest price of $0.11, or buy new starting at $3,289.45.
 [read more]

Marketplace Prices
1 New from $3,289.45 9 Used from $0.11
  • Used $0.11
  • New $3,289.45
Price + Shipping
Condition
Details
Recommended
Product Details

ISBN-13: 9780131690202


ISBN: 0131690205


Edition: 3rd


Publisher: Prentice Hall PTR
ValoreBooks.com is a student's number one resource for cheap Consumer Behavior - Leon G. Schiffman rentals, or used and new condition books available to purchase and have shipped quickly.
Where's My Stuff?
Shipping & Returns