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Consumer Behavior - Leon G. Schiffman






Edition:  3
Publisher:  Prentice Hall PTR
Summary: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concept...s. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Schiffman, Leon G. is the author of Consumer Behavior - Leon G. Schiffman, published under ISBN 9780131690202 and 0131690205. Five Consumer Behavior - Leon G. Schiffman textbooks are available for sale on ValoreBooks.com, four used from the cheapest price of $1.50, or buy new starting at $100.22.
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ISBN-13: 9780131690202

ISBN: 0131690205

Edition: 3rd

Publisher: Prentice Hall PTR
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