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Consumer Behavior in Fashion

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Solomon, Michael, Rabolt, Nancy

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Consumer Behavior in Fashion, 2ndth Edition, ISBN 9780131714748 Own This Book? Sell It
ISBN-13:

9780131714748

ISBN:

0131714740

Edition: 2nd Pub Date: 2008
Publisher: Prentice Hall Summary: An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.
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ISBN-13:

9780131714748


ISBN:

0131714740


Edition: 2nd
Pub Date: 2008
Publisher: Prentice Hall

An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.

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