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Consumer Behavior: Building Marketing Strategy


1 Customer Product Review




Edition:  11
Pub Date: 
Publisher:  McGraw-Hill Companies, The
Summary: Hawkins, Delbert is the author of Consumer Behavior: Building Marketing Strategy, published 2009 under ISBN 9780077294106 and 0077294106. One hundred twenty two Consumer Behavior: Building Marketing Strategy textbooks are available for sale on ValoreBooks.com, twenty used from the cheapest price of $26.52, or buy new starting at $66.80.

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  • by cheryl

    More case studies and videos of different companies.

    This book does a great job of explaining consumer psychographics.

    read more
Product Details
Consumer Behavior: Building Marketing Strategy

ISBN-13: 9780077294106

ISBN: 0077294106

Edition: 11th

Pub Date:
Publisher: McGraw-Hill Companies, The
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