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Consumer Behavior
Consumer Behavior
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Consumer Behavior

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ISBN-13: 

9780131869608


ISBN: 

0131869604


Edition:  9
Pub Date: 
Publisher:  Prentice Hall
Summary: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concept...s. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-presented in the first chapter, this model serves as a structural framework for the concepts-the building blocks-examined in the following chapters. The book' s final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Schiffman, Leon G. is the author of Consumer Behavior, published 2006 under ISBN 9780131869608 and 0131869604. One hundred twenty eight Consumer Behavior textbooks are available for sale on ValoreBooks.com, eleven used from the cheapest price of $0.38, or buy new starting at $29.36.
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Ships From: Ogden, UT Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! ... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • Renter Rating: (2,279) 94%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • by cheryl

    This book provides great examples of diffrent marketing strategies.

    I learned what motivates diffrent consumer groups to make purchases.

    read more
Product Details
Consumer Behavior

ISBN-13: 9780131869608


ISBN: 0131869604


Edition: 9th


Pub Date:
Publisher: Prentice Hall
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