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Consumer Behavior
Consumer Behavior
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Consumer Behavior

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1 Customer Product Review
ISBN-13: 

9780073404769


ISBN: 

0073404764


Edition:  9
Pub Date: 
Publisher:  McGraw-Hill/Irwin
Summary: Peter, J. Paul is the author of Consumer Behavior, published 2009 under ISBN 9780073404769 and 0073404764. Four hundred eighty seven Consumer Behavior textbooks are available for sale on ValoreBooks.com, one hundred fifty one used from the cheapest price of $76.63, or buy new starting at $108.55.

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Consumer Behavior Rental Terms
Due Date: 11/12/14
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Condition: Used - Very Good Renter: Renter Rating: (2,374) 89%
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Ships From: Multiple Locations Shipping: Standard Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). High-quality textbook rentals since 2006. We do not ship to Alaska, Hawaii or any off-shore terri... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). High-quality textbook rentals since 2006. We do not ship to Alaska, Hawaii or any off-shore territories. [less]
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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    Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. [more]

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  • Renter: CampusBookRentals
  • Renter Rating: (2,091) 94%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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$24.86
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$31.18
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  • Renter: Marketplace Rentals
  • Renter Rating: (8,052) 82%Recommended Seller
  • Ships from: Columbus, OH
  • Shipping Methods: Standard
  • Comments:
    Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. [more]

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  • by Kelly

    The primary subject is how we are affected by product advertisement and placement. How much of it is psychological rather than necessary. It is amazing how much we don't even know the exact reason why we purchase things and most of it is by the way it is presented. The book did an excellent job in explaining how we react to marketing.

    It was for a consumer behavior class in college. I needed this class to graduate and I thought it would be interesting to learn how we really act when it comes to purchasing in the real world. I knew that most of what we buy is by advertising but there are certain tricks and trades to it. Very interesting to learn some of the ways why we purchase certain things.

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Product Details
Consumer Behavior

ISBN-13: 9780073404769


ISBN: 0073404764


Edition: 9th


Pub Date:
Publisher: McGraw-Hill/Irwin
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