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Consumer Behavior
Consumer Behavior
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Consumer Behavior

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ISBN-13: 

9780073404769


ISBN: 

0073404764


Edition:  9
Pub Date: 
Publisher:  McGraw-Hill/Irwin
Summary: Peter, J. Paul is the author of Consumer Behavior, published 2009 under ISBN 9780073404769 and 0073404764. One hundred seventy three Consumer Behavior textbooks are available for sale on ValoreBooks.com, and twenty one used from the cheapest price of $121.85.

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Consumer Behavior Rental Terms
Due Date: 05/31/15
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  • by Kelly

    The primary subject is how we are affected by product advertisement and placement. How much of it is psychological rather than necessary. It is amazing how much we don't even know the exact reason why we purchase things and most of it is by the way it is presented. The book did an excellent job in explaining how we react to marketing.

    It was for a consumer behavior class in college. I needed this class to graduate and I thought it would be interesting to learn how we really act when it comes to purchasing in the real world. I knew that most of what we buy is by advertising but there are certain tricks and trades to it. Very interesting to learn some of the ways why we purchase certain things.

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Product Details
Consumer Behavior

ISBN-13: 9780073404769


ISBN: 0073404764


Edition: 9th


Pub Date:
Publisher: McGraw-Hill/Irwin
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