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9780136015963

Consumer Behavior

Consumer Behavior
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Product details

  • ISBN-13: 9780136015963
  • ISBN: 0136015964
  • Edition: 8
  • Publication Date: 2008
  • Publisher: Prentice Hall

AUTHOR

Solomon, Michael R.

SUMMARY

For undergraduate and MBA courses in consumer behavior.Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.Solomon, Michael R. is the author of 'Consumer Behavior', published 2008 under ISBN 9780136015963 and ISBN 0136015964.

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