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Consumer Behavior

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Solomon, Michael R.

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Consumer Behavior, 8thth Edition, ISBN 9780136015963 Own This Book? Sell It
ISBN-13:

9780136015963

ISBN:

0136015964

Edition: 8th Pub Date: 2008
Publisher: Prentice Hall Summary: For undergraduate and MBA courses in consumer behavior.Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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Product Details
ISBN-13:

9780136015963


ISBN:

0136015964


Edition: 8th
Pub Date: 2008
Publisher: Prentice Hall

For undergraduate and MBA courses in consumer behavior.Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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