Consumer Behavior
Author:Schiffman, Leon G., Kanuk, Leslie Lazar
ISBN-13:
9780130673350
ISBN:
0130673358
Edition: 8
Pub Date: 2003
Publisher: Prentice Hall PTR
Summary: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Product Details
ISBN-13:
ISBN:
Edition: 8th
Pub Date: 2003
Publisher: Prentice Hall PTR
9780130673350
ISBN:
0130673358
Edition: 8th
Pub Date: 2003
Publisher: Prentice Hall PTR
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