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9780130673350

Consumer Behavior
Consumer Behavior
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  • ISBN-13: 9780130673350
  • ISBN: 0130673358
  • Edition: 8
  • Publication Date:
  • Publisher: Prentice Hall PTR

AUTHOR

SUMMARY

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.Schiffman, Leon G. is the author of 'Consumer Behavior', published 2003 under ISBN 9780130673350 and ISBN 0130673358.

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