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Consumer Behavior






Edition:  4
Publisher:  Prentice Hall PTR
Summary: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concept...s. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Schiffman, Leon G. is the author of Consumer Behavior, published under ISBN 9780131705319 and 0131705318. Five Consumer Behavior textbooks are available for sale on ValoreBooks.com, one used from the cheapest price of $4.20, or buy new starting at $8.88.
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ISBN-13: 9780131705319

ISBN: 0131705318

Edition: 4th

Publisher: Prentice Hall PTR
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