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Consumer Behavior






Edition:  10
Pub Date: 
Publisher:  Thomson Learning
Summary: CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell ...keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Engel, James F. is the author of Consumer Behavior, published 2005 under ISBN 9780324271973 and 0324271972. Fifteen Consumer Behavior textbooks are available for sale on ValoreBooks.com, twelve used from the cheapest price of $7.89, or buy new starting at $67.39.
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Consumer Behavior

ISBN-13: 9780324271973

ISBN: 0324271972

Edition: 10th

Pub Date:
Publisher: Thomson Learning
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