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Communication-Based Assessment for Bank Operations

by

Mitchell, Paul, Chaman, Karla

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Communication-Based Assessment for Bank Operations, ISBN 9780821371657 Own This Book? Sell It
ISBN-13:

9780821371657

ISBN:

0821371657

Pub Date: 2007
Publisher: World Bank Publications Summary: All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives d [read more]
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Product Details
ISBN-13:

9780821371657


ISBN:

0821371657


Pub Date: 2007
Publisher: World Bank Publications

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

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