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Cim Coursebooks 2002-2003 Customer Communicaitons in Marketing

by

Cheeseman, Alison, Wood, Gill

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Cim Coursebooks 2002-2003 Customer Communicaitons in Marketing, ISBN 9780750657006 Own This Book? Sell It
ISBN-13:

9780750657006

ISBN:

0750657006

Publisher: Elsevier Science & Technology Books Summary: Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: ·Co-written by the CIM Senior Examiner for the Customer Communications module ·CIM approved content for this year's course ·Approved  [read more]
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Product Details
ISBN-13:

9780750657006


ISBN:

0750657006


Publisher: Elsevier Science & Technology Books

Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: ·Co-written by the CIM Senior Examiner for the Customer Communications module ·CIM approved content for this year's course ·Approved by the CIM Chief Examiner ·Fully revised and updated to fit in with the new CIM syllabus Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

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