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Cim Coursebook 05/06 Strategic Marketing Decisions

Author: 


ISBN-13: 

9780750666527


ISBN: 

0750666528


Publisher:  Elsevier Science & Technology Books
Summary: Elsevier/Butterworth-Heinemanns 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive... and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Co-written by the CIM Senior Examiner for the Strategic Marketing Decisions module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam

Doole, Isobel is the author of Cim Coursebook 05/06 Strategic Marketing Decisions, published under ISBN 9780750666527 and 0750666528. Five Cim Coursebook 05/06 Strategic Marketing Decisions textbooks are available for sale on ValoreBooks.com, four used from the cheapest price of $4.15, or buy new starting at $80.45.
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Cim Coursebook 05/06 Strategic Marketing Decisions

ISBN-13: 9780750666527


ISBN: 0750666528


Publisher: Elsevier Science & Technology Books
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